Matara UK Ltd, specialist in automation, pneumatics and linear motion products, has launched its new website at www.matara.com. The site boasts a modern, fresh design and improved navigation. Having been been completely redesigned from the bottom up, it now supports e-commerce with an advanced filter system enabling customers to quickly and easily select products that meet their exact criteria.
The range of products now available to purchase through the website has also expanded dramatically. Whereas previously only a limited selection of products could be bought online, a very wide range of pneumatic products, linear rail and ballscrews can now all be purchased.
To ensure all the relevant information necessary to select the right product is readily available, CAD data has been made accessible on www.matara.com and there is a Technical Hub featuring articles and videos designed to help expand customers’ understanding of Matara’s various product ranges. A new case study section has also been included to provide customers with real world examples of Matara product in action.
A further new feature of the website is the addition of trade accounts, making purchases easier for customers.
Aidan Shearer, Product Marketing Executive at Matara, says: “We have invested considerably in this new website with fully integrated e-commerce. The result is a website that enables us to compete with the major corporate players in this field for the very first time, which is very exciting.
“Our move into new markets – including consumer hobbyists and end user companies – where buying online is second nature, meant it was important we provided a buying experience that matched their requirements and expectations.
“Developing a new website with strong e-commerce was therefore a prudent investment; we predict it will increase our online sales by a further third this year alone.”
www.matara.com I sales@matarauk.co.uk I 01684 850000