Engineering adhesives manufacturer, Henkel, whose brands include LOCTITE®, TEROSON® and BONDERITE®, has introduced new packaging to thwart those who seek to imitate its products. The likelihood of intellectual property theft has risen in line with the company’s success and it extends way beyond brand protection.
To assure its customers that the product they are buying is the real thing, Henkel has taken important anti-counterfeiting steps. The first is the introduction of a new, patented bottle design that is very hard to replicate. It has distinctive shoulder and foot rims, whose edges are textured, and the LOCTITE name and logo are recessed into the shoulder moulding.